It happens very often, when there is such a problem: there is a site, there are goods and nevertheless there are no sales . And if you have visitors at the same time, then it means either nobody wants your product or you have a very bad conversion. Let’s consider one of the components of increasing of conversion - "selling texts." In order the site to be not only in the top of search results, but also a target audience to became the buyers of your products and services, you should necessarily optimize the website texts for the main mechanisms of improving of the conversion. One of these methods, with a view to conversion is literate writing of texts using the technique of "call to action". In this context, a few basic principles...