11 June 2015 15:55
In the first part of the article "What should be the online store", we've begun to discuss the necessary functions and elements of successful sold sites. Today we're going to continue this topic.
"Breadcrumbs" - is the convenient and useful element of the navigation on the site. A very effective tool mainly during the transition of the customer from search engine, which gives the visitor the opportunity to understand the structure of the store and find out where to move further. This will facilitate the client’s perception of the site, and will not allow get lost among tens of thousands products...
11 June 2015 15:53
In this article we'd like to talk about the most popular video sites for sales through Network - an online store. We will try to analyze what should and what should not be on your site in order to make it successful and fulfilled with main function, that can be sold.
The worst thing while looking for the right product - is the transition to the link and immediately close it. There are two reasons: either the site is terrible in every sense, or it is beautiful and attractive, but is saturated with information. So how to make the online store interesting, simple and memorable? Let's look at some aspects affecting the efficiency of the online store.
02 February 2014 15:44
It happens very often, when there is such a problem: there is a site, there are goods and nevertheless there are no sales . And if you have visitors at the same time, then it means either nobody wants your product or you have a very bad conversion.
Let’s consider one of the components of increasing of conversion - "selling texts."
In order the site to be not only in the top of search results, but also a target audience to became the buyers of your products and services, you should necessarily optimize the website texts for the main mechanisms of improving of the conversion. One of these methods, with a view to conversion is literate writing of texts using the technique of "call to action".
In this context, a few basic principles...
14 January 2014 20:27
How to optimize the text correctly?
Optimization of the text - is the process of text design with the standards and norms of search engines for getting into of the particular page in natural issue when the search query. Text of the page is a major factor in forming of relevance for the search engine.
To ensure that the site has appeared in search results for a particular query, you need to create relevant for that page, corresponding text material. Obviously, when a user is looking for information, he/she first introduces a specific request, and then is looking at the issue of a search engine..
04 November 2013 14:19
After the updates of search engines, a lot of people are interested in one question, how to promote the new site the best, what we need to do to avoid sanctions and doesn’t fall into the black list.
It should be noted that there is no a particular solution and can’t be. Every SEO has his own methods and techniques of their promotion. In this article we will try to share with you our experiences. Let's start with the priority of search engines. There is a quality of text and all content as..
25 October 2013 19:15
Creating your own online store - is not such a difficult task for nowadays.Including the fact that there are a large number of different ways (web address in the studio, of course if you have money, taking an advantage of any website builder is a more economical option, buy a ready-made solution; and eventually- create your own, if you have the ability to). But we will not tell you which method best to use, it is your own business. We just share our experience how to make the profitable shop.
So, the most important thing is..
29 July 2013 15:01
With each passing day the number of adaptive sites is growing, and the concept of a fashion trend has gradually thing of the past. The effectiveness of this solution for sites is becoming more obvious by the example of successful projects. Recent studies show that 80% of smartphone users perform various financial transactions with their devices. While, half of them regularly shop online. Although,the conversion of the site with desktop computers are still higher than with tablets and smartphones, but soon they catch up with these figures and projections for 2015 assume that even bypass them.
19 July 2013 15:27
Not many owners of online stores, and not all Web Studio (site developers), recognize the importance of the customer for the existence and prosperity of the business. Client - is the most important component of the business. With increasing competition in the electronic commerce, it is becoming harder and harder to attract potential target audience to our online store. But to keep the same audience, turning it into permanent clients is generally a difficult task.This objective is relevant to any online store for small and medium businesses. We all know that the client is very easy to lose - always one click and website is closed. It's probably a shame, because you spend a lot of money, time and effort to attract those..
25 June 2013 14:24
These questions will help you to understand what problems should be eliminated, to make site more effective. But if you after all these information won't be able to improve the state of your project, you should contact the specialists.
Let's start with the elementary. If on your site graphic content is compressed and pictures look bad, it's a low-quality site. The solution is simple - try to improve the quality of photographic materials of your resource. Qualitative illustrations will increase your conversion many times.
01 June 2013 13:52
The most important thing for an Internet project is an indicator of the efficiency of conversion. Golden word to the owner of each online store. The term "conversion" - is the percentage of visitors who take advantage of your offer, to the total number visited him in a certain period of time, and expressed in percentage. That is, the display ratio of visitors to your online resource to the number of planned actions you have made. For example, for a day at the site is visited by 3,000 visitors, of which only 100 have used your services, then your website conversion 3%. Whatever your objectives...
28 May 2013 21:57
Upgrade is a problem in most cases occurs only because of the banal laziness of programmers. To set up a site for all browsers is sufficiently laborious and tedious work. And programmers often think that the absence of the last update of OS or browser for ordinary users - that's their problem. But in fact, it is the problem of Internet project owners. After losing potential customers, you lose your money. Solution of the question is banal: note in the specifications
20 May 2013 22:19
To attract, retain and sell - that's the true purpose of online marketing. But in the race for the consumer dollar, online stores completely forget about customers, constantly ignoring the rules of marketing and saturating resources unnecessary information. As a result, it harms the online store: the conversion begins to drop, bounce rates are growing, and the reputation is lost.
How to avoid redundant information on the website and do not annoy users?